The new software has been built to provide a secure online dating space for over-50s
The very first relationship application for over-50s is introducing today in britain and Badoo’s founder has invested Ј3.5 million into the platform that is new.
Whilst you will find dating apps aplenty on the market, from whether you’re interested in guys with beards or wish to match on comparable music tastes, there was clearly a space for the platform aimed especially at older daters.
Yet, with 73 per cent of these aged 50 to 59 owning a smartphone, and around 80 million single gents and ladies over 50 all over the world, it is time they got their own dating app.
Known as Lumen, the application is headed up by Antoine Argouges, an old item designer for dating apps, and Charly Lester, an industry expert that is dating. Lumen was designed to offer a safe and age-appropriate community that is dating.
For example, an individual creates a profile, they truly are necessary to upload a selfie within the verification procedure with an algorithm authenticating this image against other images supplied. Steps such as this will avoid dilemmas such as for example fake profiles and cat-fishing regarding the platform.
Lester, Lumen’s CMO, states the working platform is all about producing an area for over-50s to meet up with genuine and like-minded singles near them.
“Over many years folks have usually expected me where their solitary moms and dads should always be dating, and I also used to struggle that is genuinely find a remedy. In Lumen, we now have created an area which embodies the values of our over-50s market, and built the kind of community we might happily suggest to your buddies’ parents.”
It is also a deal that is big the software is supported by Badoo’s founder, Andrey Andreev. Andreev is behind the greatest dating apps on the planet including Badoo, with more than 350 million worldwide users, along with female-focused Bumble plus the gay dating app Chappy. (more…)