Too sexy for his robe: this offending Sporting Index ad has been banned by the ASA as most likely to cause offense to ‘a significant quantity of Christians.’
The united kingdom’s Advertising Standards Authority (ASA) has banned a Sporting Index World Cup print ad, labeling it ‘seriously unpleasant’ and slamming it for linking gambling to sexual prowess. The offending ad featured an image of Rio de Janeiro’s Christ the Redeemer statue that had been altered to show Christ keeping a bottle of champagne with a bikini-clad girl draped around him. The terms ‘There ‘s a more exciting side to Brazil’ appeared in the bottom of the page, while additional text offered £500 in free bets.
The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One for the complainants had been the Christian organization Evangelical Alliance, which reported that the ad was prone to cause extensive offense.
Connect to Sexual Aptitude
In its defense, Sporting Index said that the imagery had been chosen that it absolutely was digitally altered in a ‘light-hearted, funny and cartoon-like method,’ that was deigned to underline Rio’s reputation as being a ‘city of enjoyable. because it represents Rio de Janeiro and maybe not because of its spiritual significance, and included’
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